Who we are

Established in 2017 by founder Michael Choi in Melbourne, Area Specialist has 
consistently led the way in Australia's real estate industry. Boasting a team of 
the nation's premier real estate agents and property managers, we 
provide an unparalleled standard of service and expertise.


The Area Specialist story
At Area Specialist we have selected the finest agents around the country for their local area knowledge, integrity and enviable track record.

We help our agents create their own brand and business to ensure greater accountability, customer service and results. Our agents know your market best, with a deep understanding of the local communities in which they operate.

We pride ourselves on our superior customer service, open communication and transparency. Our clients have and will always come first. We have partnered with the best technologies to maximise exposure for the properties we bring to market and boast an extensive network of overseas buyers. Whether you are buying, selling or leasing, at Area Specialist you can expect a seamless Real Estate experience.
OUR STORY
Our newest members
    AJ Ahmadi
    Sales Associate
    Driven by a passion for real estate and a desire to create meaningful connections, AJ is dedicated to helping clients achieve their dreams during life’s significant moments. With a strong work ethic, excellent communication skills, and a customer-focused mindset, AJ provides a positive and personalised experience for every client. Specialising in residential sales, AJ is passionate about helping families and individuals find homes that perfectly suit their lifestyles, ensuring a seamless and stress-free process. Intrigued by the investment side of real estate, AJ is also excited to expand expertise in this area while continuing to make a positive impact in clients’ lives. Motivated by the opportunity to build lasting relationships and deliver exceptional results, AJ aims to grow into a trusted leader in the real estate industry.
    Driven by a passion for real estate and a desire to create meaningful connections, AJ is dedicated to helping clients achieve their dreams during life’s significant moments. With a strong work ethic, excellent communication skills, and a customer-focused mindset, AJ provides a positive and personalised experience for every client. Specialising in residential sales, AJ is passionate about helping families and individuals find homes that perfectly suit their lifestyles, ensuring a seamless and stress-free process. Intrigued by the investment side of real estate, AJ is also excited to expand expertise in this area while continuing to make a positive impact in clients’ lives. Motivated by the opportunity to build lasting relationships and deliver exceptional results, AJ aims to grow into a trusted leader in the real estate industry.
    Mel Johnson
    Sales Associate to Belinda Beekman
    Dong Cheng
    Sales Consultant
    Zabi Ashoor
    Sales Associate
    Mahdi Tawakoli
    Sales Associate
    Jack Cole
    Sales Agent
    Jack Cole is an experienced real estate agent with nearly 10 years of expertise in the industry, specializing in off-the-plan sales. Throughout his career, he has successfully assisted over 500 families navigate the buying process, always prioritizing their needs. His extensive experience in this market ensures that his clients receive up-to-date advice and a smooth, transparent experience. A local to the Frankston area, Jack has a deep understanding of the region’s real estate trends and opportunities, making him an invaluable resource for sellers looking to maximize the value of their property. Whether you’re upgrading, downsizing, or selling an investment property, Jack’s expert knowledge of the local market ensures that your sale is handled with precision and care. His ability to navigate market fluctuations and identify key selling points helps his clients achieve the best possible outcome. In addition to his real estate career, Jack has personally invested in both commercial and residential properties, giving him a unique understanding of the market from a seller’s perspective. His hands-on experience allows him to provide valuable insights on how to maximise the value of your property, whether you’re selling a family home or an investment property. Jack is adept at identifying the right strategies to make your property stand out in a competitive market, ensuring you achieve the best possible return. Outside of work, Jack is a proud husband and father of twin boys, Mac and Blake, who are nearly 2 years old. Family is at the heart of everything Jack does, and he knows firsthand the importance of finding a home that fits both lifestyle and future needs. If you’re ready to sell your property or simply want expert advice on the current market, get in touch with Jack today. He’ll work with you every step of the way to achieve the best results for your property goals. With a reputation for professionalism and a client-first approach, Jack is dedicated to helping you navigate the real estate market with confidence, ensuring that your off-the-plan purchase is a success from start to finish.
    Jack Cole is an experienced real estate agent with nearly 10 years of expertise in the industry, specializing in off-the-plan sales. Throughout his career, he has successfully assisted over 500 families navigate the buying process, always prioritizing their needs. His extensive experience in this market ensures that his clients receive up-to-date advice and a smooth, transparent experience. A local to the Frankston area, Jack has a deep understanding of the region’s real estate trends and opportunities, making him an invaluable resource for sellers looking to maximize the value of their property. Whether you’re upgrading, downsizing, or selling an investment property, Jack’s expert knowledge of the local market ensures that your sale is handled with precision and care. His ability to navigate market fluctuations and identify key selling points helps his clients achieve the best possible outcome. In addition to his real estate career, Jack has personally invested in both commercial and residential properties, giving him a unique understanding of the market from a seller’s perspective. His hands-on experience allows him to provide valuable insights on how to maximise the value of your property, whether you’re selling a family home or an investment property. Jack is adept at identifying the right strategies to make your property stand out in a competitive market, ensuring you achieve the best possible return. Outside of work, Jack is a proud husband and father of twin boys, Mac and Blake, who are nearly 2 years old. Family is at the heart of everything Jack does, and he knows firsthand the importance of finding a home that fits both lifestyle and future needs. If you’re ready to sell your property or simply want expert advice on the current market, get in touch with Jack today. He’ll work with you every step of the way to achieve the best results for your property goals. With a reputation for professionalism and a client-first approach, Jack is dedicated to helping you navigate the real estate market with confidence, ensuring that your off-the-plan purchase is a success from start to finish.
    Simi Dehal
    Business Development Manager
    Mehdi Sayed
    Sales Associate
    Ni Ma
    Executive Assistant to Khaled Arabzadeh
    Nima is your dedicated real estate professional, known for his exceptional negotiation skills, hard work, and unwavering commitment to providing the best possible experience for both buyers and sellers. With a reputation for patience and professionalism, he approaches every transaction with a focus on achieving outstanding results while ensuring clients feel informed and empowered throughout the process. With a sharp eye for detail and a passion for excellence, Nima strives to create a seamless, rewarding experience for all parties. Whether buying or selling, he is here to guide you every step of the way and help you reach your real estate goals with confidence.
    Nima is your dedicated real estate professional, known for his exceptional negotiation skills, hard work, and unwavering commitment to providing the best possible experience for both buyers and sellers. With a reputation for patience and professionalism, he approaches every transaction with a focus on achieving outstanding results while ensuring clients feel informed and empowered throughout the process. With a sharp eye for detail and a passion for excellence, Nima strives to create a seamless, rewarding experience for all parties. Whether buying or selling, he is here to guide you every step of the way and help you reach your real estate goals with confidence.
    Pae Soichuen
    Executive Assistant to Art Sudharm
    Pae Soichuen serves as the Executive Assistant to Art Sudharm, playing a vital role in managing day-to-day operations, ensuring smooth business activities, and supporting both administrative and client-related tasks. Pae communicates with clients, keeping them informed throughout the process and serving as the primary point of contact. By building and maintaining strong relationships, Pae provides timely updates and professional support. Additionally, Pae oversees CRM tools to track leads and interactions, relying on excellent organizational, multitasking, and communication skills, along with proficiency and attention to detail when handling client information.
    Pae Soichuen serves as the Executive Assistant to Art Sudharm, playing a vital role in managing day-to-day operations, ensuring smooth business activities, and supporting both administrative and client-related tasks. Pae communicates with clients, keeping them informed throughout the process and serving as the primary point of contact. By building and maintaining strong relationships, Pae provides timely updates and professional support. Additionally, Pae oversees CRM tools to track leads and interactions, relying on excellent organizational, multitasking, and communication skills, along with proficiency and attention to detail when handling client information.
    Pasan Bethmage
    Executive Assistant to Hardeep Singh